Action Man is an action figure originally produced and sold in the United Kingdom by Palitoy Ltd of Coalville, Leicestershire in 1966. The figure was originally based on the United States G.I. Joe figure (including the same facial features) but with a British military theme.
In recent years, Action Man is known as a superhero character who is constantly at war with his his evil nemesis Dr. X. This Action Man is not related to the earlier British toy. A computer animated children's television series also called Action Man and a video game (see: Action Man (video game) ) are based on this character.
In most U.S. toy stores, various versions of Action Man toys may usually be found.