- This article is about the Irish brand of cider. For the English brand of the same name, see: Bulmers.
Bulmers Original Irish Cider is a cider produced in Ireland. To prevent confusion with the English cider of the same name it is sold outside of the Republic of Ireland as Magners.
Commercial cider production was started in Clonmel, in Ireland in 1935, by local man William Magner. Magner quickly established a successful business and in 1937 he joined forces with the famous English cider-makers H.P. Bulmer and Company. Dowds Lane in Clonmel was the location of this burgeoning enterprise. In 1949 Magner withdrew from the business and the Bulmers name came to the fore. To prevent confusion, this Clonmel-based cider is exported around the world under the brand name "Magners".
In 1964 the company name was changed to Showerings (Ireland) Ltd. Soon afterwards the company moved its main processing operations to a new complex at Annerville , three miles from the centre of Clonmel, which was opened in 1965 by the then taoiseach, the late Sean Lemass, TD.
Today the Irish Bulmers Ltd. employs more than 470 people and is a substantial part of the economic infrastructure of the community of Clonmel. It is owned by C&C, one of Ireland's biggest drinks companies.
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