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EMKA, Ltd.

EMKA, Ltd. is an in-name-only division of Universal Studios' television unit whose sole function is overseeing Paramount Pictures' pre-1950 film library.

EMKA was formed by MCA (Music Corporation of America) in 1957 (the company's name is a pronounciation of the initials in MCA). In the aftermath of the landmark 1948 anti-trust suit requiring studios to divest of their movie theatres (and marking the unofficial end of the Golden Age of Hollywood ), movie studios such as Paramount suffered, and had to sell off their product in order to be profitable...especially in the midst of the rise of television.

Paramount sold a majority of their pre-1950 theatrical sound library (including films by Cecil B. DeMille and Preston Sturges) to MCA, and thus, through their new dummy company, EMKA, they were able to make a profit via airings on television.

EMKA continues to exist today as an in-name-only entity (technically a part of Universal's television division), while holding the copyright on the classic Paramount library, even though it is now officially incorporated into Universal's film catalog.

Ironically, another film originally released by Paramount, Psycho (1960), is also now part of Universal's film library (but negotiated in a separate deal with its director, Alfred Hitchcock).

01-04-2007 01:16:19
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