Gentlemen's Quarterly (GQ), is a monthly men's magazine that focuses on men's fashion and style. It also features articles on food, movies, fitness, sex, music, technology, and books. It is generally perceived as more "upscale" and "refined" than other men's magazines, such as Maxim or FHM. This perception is due to the fact that GQ aims towards an audience that is older and that has a higher income than most other men's magazines.
Gentlemen's Quarterly was launched in 1957 by Esquire as a fashion quarterly for Esquire readers. The magazine moved from quarterly to monthly publication in the 1970s, still concentrating on only fashion and style and attracting a primarily gay readership.
In 1983 editor Art Cooper changed the course of the magazine, introducing articles beyond fashion, targeting heterosexual men and establishing GQ as a general men's magazine in competition with Esquire.
As of December 31, 2003, GQ is ranked 114th in the world in circulation reaching 788,851 people (Adage.com).
GQ is published by Conde Nast Publications.
GQ is also a term used to describe a person, generally a male, who dresses, acts, or otherwise imitates the general qualities of a GQ model.
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