Product 19 is a breakfast cereal made by Kellogg Company. It consists of lightly sweetened flakes made of maize, oats, wheat, and rice.
Name
One might expect that Product 19 is so named because it contains 19 vitamins and minerals. However, as the front of the box indicates, it contains only 13 vitamins and minerals, which raises the question, what is the significance of the number 19?
According to the book Cerealizing America: The Unsweetened Story of Breakfast Cereal by Scott Bruce and Bill Crawford, Kellogg's copywriter John E. Matthews was having difficulty naming the as-yet-unnamed cereal, which was being developed to compete with the General Mills cereal Total . Finally, he settled on the name Product 19, as the cereal was the 19th product that Kellogg's was working on that year.
Ingredients
Milled Corn, Sugar, Whole Oat Flour, Wheat Flour, Rice, Defatted Wheat Germ, Salt, High Fructose Corn Syrup, Malt Flavoring, Sodium Ascorbate and Ascorbic Acid (Vit C), Alpha Tocopherol Acetate (Vit E), Naicinamide, Zinc Oxide, Annatto Color, Reduced Iron, Calcium Pantothenate, Pyridoxine Hydrochloride (Vit B6), Riboflavin (Vit B2), Thiamin Hydrochloride (Vit B1), BHT (Preservative), Vit A Palmitate, Folic Acid, Vit B12 and Vit D. Contains Wheat Ingredients. Corn Used in This Product Contains Traces of Soybeans.
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